Request for Quotation No. 02/07/2026 for the development of a strategy and execution of an advertising campaign in connection with the Restaurant & Takeaway Innovation Expo 2026 in London.

The subject of the inquiry is the selection of a contractor responsible for developing a communication strategy and preparing and executing a promotional campaign on the internet (Meta, Google Ads, LinkedIn), supporting the Ordering Stack brand's participation in the Restaurant & Takeaway Innovation Expo 2026 in London (London, United Kingdom, September 29-30, 2026) and building its recognition in international markets. The order includes comprehensive strategic and planning activities (including preparing a campaign plan), followed by the implementation and ongoing optimization of promotional activities conducted in foreign markets. The inquiry particularly concerns activities on the following platforms: 1. Meta - (Facebook, Instagram) 2. SEM – Google Adwords 3. LinkedIn – paid advertising and mailing. The order will be executed in two stages. ________________________________________________________________________ STAGE 1. Development of a marketing communication strategy for the Ordering Stack brand in foreign markets ________________________________________________________________________ The Contractor will develop an online marketing communication strategy from scratch, which will form the basis for planning and executing promotional activities for the Ordering Stack brand in foreign markets, with particular emphasis on: • brand promotion in foreign markets, • marketing communication related to the brand's participation in international trade fairs. The scope of the strategy includes in particular: • market and competitor analysis in foreign markets, • segmentation and characteristics of target groups in foreign markets, • definition of brand positioning in foreign markets, • identification and description of brand differentiators against competitors in foreign markets, • recommendations for communication directions in the digital environment in the context of foreign promotion. The strategy should include at least: a) brand objectives resulting from the planned positioning in foreign markets, b) assumptions for brand design and positioning in foreign markets, Within c) the contractor will present a list of keywords and target group definitions for the Ordering Party's approval; the ordering party reserves the right to reject phrases that are too general or not directly related to the SaaS/HoReCa industry, d) key communication insights (insight / takeout), e) brand values, brand personality, key benefits, and communication justification (RTB), f) brand proposition ( "is / isn't" model). The Contractor will prepare an online promotional campaign plan supporting the Ordering Stack brand's participation in foreign trade fairs, to be executed as part of promotional activities in foreign markets, using marketing activities conducted in particular in: • advertising systems enabling campaign execution in search engines, • advertising systems enabling campaign execution on social and business networks (including, but not limited to, Google Ads, LinkedIn Ads, or equivalent solutions). The campaign plan should include: a) creative concept of the campaign and proposals for promotional activities, b) description of promotional activity execution methods, c) estimated campaign costs, d) analyses regarding: • target groups in foreign markets, • competitive advantages in foreign markets, • language and tone of communication adapted to foreign markets, • promotional campaign objectives, e) recommended advertising tools, f) key performance indicators (KPIs), g) activity schedule, h) work budget. The campaign plan is conceptual and analytical and does not include the execution or financing of the media budget. ________________________________________________________________________ Stage II: Campaign implementation (account configuration, creative setup) and optimization of activities from 01.09.2026 – 30.09.2026. ________________________________________________________________________ The Contractor will implement the online promotional campaign in accordance with the approved campaign plan, particularly including: a) configuration of selected marketing tools, b) launch (setup) of advertising campaigns, c) configuration of analytical goals and tasks, d) implementation of key creatives (content and graphics) provided by the Ordering Party. Campaign implementation will be carried out on the Ordering Party's advertising accounts or on accounts created for the purpose of campaign execution. The media budget for the campaign is not part of this order and is separate from the Bidder's commission. Costs incurred on advertising platforms are re-invoiced without any additional markup, and the Ordering Party has constant access to statistics and costs directly in the advertising panels. Budget for individual campaigns (gross): META - 2500 PLN GOOGLE ADS - 6000 PLN LINKEDIN - 2,500 PLN Final product: 1 report containing a description of the work performed, including documentation in the form of screenshots of advertising accounts, implemented creatives, and content. Execution deadline for activities: from 01.09.2026 to 30.09.2026. Technical objectives: Generate approximately 15,000 entries in total (CTR model) and a minimum of 300,000-500,000 impressions (CPC model) over the entire promotion period (Meta), reach 2,200 recipients and achieve approximately 14,000 impressions (LinkedIn), and generate 250 clicks and approx. 16-20,000 impressions (Google Ads). Detailed scope of activities, campaign assumptions, communication channel requirements, schedule, and expected results are described in Request for Quotation No. 02/02/2026 — Contractors are obliged to familiarize themselves with the document before submitting an offer. ________________________________________________________________________ COMPANY DESCRIPTION The company 3E Kolczyński, Liżewski, Gędziorowski, Rostocki Sp. k. operates in the IT sector, specializing in the design and implementation of technological solutions for the HoReCa and QSR (Quick Service Restaurant) industries, particularly for fast-food restaurants. The company offers proprietary software supporting the operation of catering establishments, o...