Imagekampagne zur Gewinnung von Fachkräften für die Eingliederungshilfe

This tender, originating from Germany and listed on the TED (Tenders Electronic Daily) platform, seeks a comprehensive image campaign aimed at attracting skilled professionals to the field of integrated support services (Eingliederungshilfe). The contracting authority, managed by the Publications Office of the European Union, is looking for a strategic and creative partner to develop and implement a compelling communication initiative.

The core objective of this procurement is to enhance the public perception and appeal of careers within integrated support services, which are crucial for individuals with disabilities and other support needs. The campaign should effectively highlight the rewarding nature of this profession, its societal importance, and the diverse career opportunities available. Typical requirements for such a campaign would likely include market research to understand target audiences, the development of a clear campaign strategy and messaging, creative concept development, and the production of various communication materials. This could encompass digital content, print advertising, public relations activities, and potentially event-based outreach. Bidders are expected to demonstrate a strong understanding of the German labor market and the specific challenges and opportunities within the social services sector. The selected supplier will be responsible for the overall execution and monitoring of the campaign to ensure its effectiveness in achieving recruitment goals.