Digital Media and Consumer Engagement Specialist – Malawi

Aninver Development Partners SL (www.aninver.com) is looking for a Digital Media and Consumer Engagement Specialist for a energy, rural development, trade consultancy assignment financed by UNDP in Malawi.

Aninver Development Partners SL is preparing a proposal for a UNDP-funded initiative in Malawi focused on clean cooking within the energy, rural development, and trade sectors. We are seeking a qualified Digital Media and Consumer Engagement Specialist to join our multidisciplinary team for this 10-month assignment.

The broader project aims to design and implement a national behavioral change and market activation campaign to accelerate the adoption, sustained use, and social normalization of clean cooking technologies. The selected expert will play a critical role in leveraging digital platforms to transform technical concepts into compelling narratives that resonate with households and communities across the country.

Aninver is preparing a proposal for this assignment. The selected expert will be part of the proposed team; the engagement is conditional on the contract being awarded to Aninver. The full Terms of Reference for the position are shared with shortlisted candidates.

Objectives of the assignment

• Design and implement a National Behavioral Change and Market Activation Campaign for Clean Cooking Solutions in Malawi.
• Translate behavioral evidence into compelling digital narratives, targeted messages, and practical consumer engagement approaches.
• Execute Campaign Wave 1 focusing on awareness, aspirations, and perception change around clean cooking.
• Execute Campaign Wave 2 focusing on market activation and adoption to convert digital awareness into consumer action.
• Establish a structured behavioral change pathway from Awareness to Interest, Trust, Trial, and Adoption.

Scope of work

• Campaign Wave 1: Create widespread awareness and shift public perceptions through digital and social media channels, positioning clean cooking as modern, aspirational, and safe.
• Campaign Wave 2: Convert awareness into consumer action through digital engagement, enterprise-led customer engagement platforms, and direct links between consumers and clean cooking suppliers.
• Translate consumer research and market intelligence into behavioral insights, addressing factors such as affordability, accessibility, trust, and convenience.
• Engage public and private sector actors through strategic digital partnerships and community outreach platforms.
• Support long-term normalization and uptake of clean cooking solutions by mitigating safety misconceptions and shifting fuel-use habits.

Your role as Digital Media and Consumer Engagement Specialist

• Lead the development and execution of digital marketing and social media strategies for the national campaign.
• Design and manage consumer engagement campaigns across various digital channels to promote clean cooking as an aspirational lifestyle choice.
• Translate technical clean cooking concepts into engaging, relatable digital content that resonates emotionally with households and communities.
• Collaborate with team members to integrate digital media efforts with mass media reinforcement and community activation events.
• Monitor digital campaign performance, analyze consumer feedback, and optimize online outreach to improve awareness and adoption rates.
• Engage with online communities, digital influencers, and enterprise-led customer engagement platforms to drive peer-to-peer influence.

Requirements

• Education: Degree in Digital Communications, Marketing, Media Studies, Information Technology or related field
• Minimum of 5 years of experience in digital marketing, social media strategy and consumer engagement campaigns

Desirable

• Experience working on donor-funded development projects, particularly with UNDP.
• Prior experience in the energy, clean cooking, or sustainability sectors in developing countries.

A creative and data-driven Digital Media and Consumer Engagement Specialist with at least 5 years of experience in designing impactful digital marketing campaigns, eager to drive behavioral change and promote clean cooking adoption in Malawi.

Assignment details

• Location: Malawi
• Financed by: UNDP
• Sector: Energy, rural development, trade
• Estimated duration: 10 months
• Expected input: 80 days
• Contract: individual consultancy (conditional on award)

About Aninver Development Partners

Aninver is an international development consulting firm headquartered in Spain. It supports governments, development banks, UN agencies and bilateral donors with feasibility studies, technical assistance, evaluations and capacity building across Africa, Latin America, the Caribbean, Europe, the Caucasus, Central Asia and Asia-Pacific, working with a network of international and national experts.

Why apply

• Join a multidisciplinary team on a UNDP-financed project in Malawi.
• Individual consultancy: flexible, output-based engagement with an experienced proposal team.
• Your CV stays in Aninver's expert network for future assignments that match your profile.

How to apply

Sign in (or create a free account) and upload your CV in English. Add your LinkedIn profile, indicative daily rate and availability to speed up the assessment. Aninver will contact the shortlisted candidates.

Frequently asked questions

Is the position confirmed? The engagement depends on the contract being awarded to Aninver. Shortlisted experts are included in the proposal with their consent.

Can I apply if I am not based in the country? Yes, unless the requirements say otherwise; relevant regional experience is an asset.

What happens with my CV? It is used to assess your fit for this and future positions and is not shared with third parties without your consent.