Team Leader / Behavioral Change and Campaign Strategy Specialist – Malawi

Aninver Development Partners SL (www.aninver.com) is looking for a Team Leader / Behavioral Change and Campaign Strategy Specialist for a energy, rural development, trade consultancy assignment financed by UNDP in Malawi.

Aninver Development Partners SL is preparing a proposal for a UNDP-funded consultancy assignment in Malawi focused on clean cooking solutions within the energy, rural development, and trade sectors. We are seeking an expert Team Leader / Behavioral Change and Campaign Strategy Specialist to spearhead a national behavioral change campaign designed to accelerate the adoption and sustained use of clean cooking technologies.

The successful candidate will lead the design and execution of comprehensive campaign waves aimed at shifting consumer perceptions, building trust, and establishing an aspirational national narrative around modern energy solutions. This role is pivotal in translating behavioral evidence into compelling consumer engagement strategies that address affordability, safety misconceptions, and fuel-use habits across the country.

Aninver is preparing a proposal for this assignment. The selected expert will be part of the proposed team; the engagement is conditional on the contract being awarded to Aninver. The full Terms of Reference for the position are shared with shortlisted candidates.

Objectives of the assignment

• Design and implement a National Behavioral Change and Market Activation Campaign for Clean Cooking Solutions in Malawi.
• Translate behavioral evidence into compelling narratives, targeted messages, and practical consumer engagement approaches.
• Execute Campaign Wave 1 focusing on awareness, aspirations, and perception change around clean cooking.
• Execute Campaign Wave 2 focusing on market activation and adoption to convert consumer awareness into action.
• Establish a structured behavioral change pathway supporting long-term normalization and uptake of alternative energy solutions.

Scope of work

• Campaign Wave 1: Create widespread awareness and shift public perceptions through national media platforms, community outreach, and strategic partnerships, positioning clean cooking as modern, safe, and aspirational.
• Campaign Wave 2: Convert awareness into consumer action through product demonstrations, consumer testimonials, peer-to-peer influence, and direct links between consumers and clean cooking suppliers.
• Translate consumer research, market intelligence, and customer feedback into actionable behavioral insights.
• Address key factors influencing consumer behavior, including affordability, accessibility, reliability, safety perceptions, social influence, trust, convenience, and energy stacking practices.

Your role as Team Leader / Behavioral Change and Campaign Strategy Specialist

• Provide overall technical and managerial leadership for the assignment as Team Leader.
• Lead the development and implementation of the national behavioral change and campaign strategy.
• Translate consumer research and behavioral insights into targeted messaging and campaign narratives.
• Oversee the execution of Campaign Wave 1 focused on awareness, aspirations, and perception change.
• Direct Campaign Wave 2 activities to drive market activation, consumer action, and sustained adoption.
• Engage with key public and private sector stakeholders to build strategic partnerships.
• Coordinate multidisciplinary team inputs to ensure coherent delivery across all project milestones.

Requirements

• Education: Master’s degree in behavioral science, Communications, Marketing, Development Studies, Social Sciences, Public Policy or related field
• Minimum of 10 years of professional experience in behavioral change, strategic communications or social marketing
• Proven experience leading national or large-scale behavioral change campaigns

Desirable

• Prior experience working on UNDP or donor-funded projects in Malawi or the broader sub-Saharan region.
• Demonstrated expertise in public-private partnerships for social marketing.

An experienced Team Leader and behavioral change expert with a strong background in leading large-scale national campaigns, deep knowledge of demand-side transformation, and the ability to translate consumer research into impactful strategies for Malawi's energy sector.

Assignment details

• Location: Malawi
• Financed by: UNDP
• Sector: Energy, rural development, trade
• Estimated duration: 10 months
• Expected input: 150 days
• Contract: individual consultancy (conditional on award)

About Aninver Development Partners

Aninver is an international development consulting firm headquartered in Spain. It supports governments, development banks, UN agencies and bilateral donors with feasibility studies, technical assistance, evaluations and capacity building across Africa, Latin America, the Caribbean, Europe, the Caucasus, Central Asia and Asia-Pacific, working with a network of international and national experts.

Why apply

• Join a multidisciplinary team on a UNDP-financed project in Malawi.
• Individual consultancy: flexible, output-based engagement with an experienced proposal team.
• Your CV stays in Aninver's expert network for future assignments that match your profile.

How to apply

Sign in (or create a free account) and upload your CV in English. Add your LinkedIn profile, indicative daily rate and availability to speed up the assessment. Aninver will contact the shortlisted candidates.

Frequently asked questions

Is the position confirmed? The engagement depends on the contract being awarded to Aninver. Shortlisted experts are included in the proposal with their consent.

Can I apply if I am not based in the country? Yes, unless the requirements say otherwise; relevant regional experience is an asset.

What happens with my CV? It is used to assess your fit for this and future positions and is not shared with third parties without your consent.