Media Planning, Procurement, Management, Monitoring, and Reporting Services for a Television Campaign to Promote Project Results

This tender seeks comprehensive media services for a television campaign aimed at publicizing the outcomes of project BG-RRP-2.004-0005, titled 'Improving the Research Capacity and Quality for International Recognition and Sustainability of TU-Sofia'. The selected contractor will be responsible for all aspects of media planning, media buying, campaign management, monitoring, and reporting. The campaign will utilize various broadcast formats, including advertisements (clips), news reports, and on-air appearances. The specific details of the campaign, including the chosen broadcast media, programs, and the number of airings, will be outlined in an attached media plan (Appendix 1). The exact broadcast periods and time slots within the service execution timeframe will be subject to further agreement between the parties. The contracting authority will provide the advertising clips to the contractor no later than five working days before the commencement of broadcasting on the respective television channels, in a format suitable for broadcast. Additionally, the contracting authority will provide necessary assistance and representatives for the filming and broadcasting of reports or participation in programs. This initiative is crucial for enhancing the international visibility and sustainability of the research capabilities at TU-Sofia by effectively communicating the project's achievements to a wider audience through television.

This is a services contract in the media and communication, information and communication technology and education and training sectors, with a focus on Advertising, Information Campaigns and e-government solutions. Located in Bulgaria, Europe, this opportunity is open to firms and consortiums.

Published through TED - Tenders Electronic Daily (EU), a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the media and communication sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.