Institutional image advisory and consultancy for SUNAT

This tender, initiated by the National Superintendence of Customs and Tax Administration (SUNAT) in Lima, Peru, seeks comprehensive advisory and consultancy services focused on enhancing the institution's public image. The procurement process, identified as CP-CLASICO-38-2015-SUNAT-8B1200-1, is being conducted through a Public Competition method, indicating a rigorous selection process based on the quality and suitability of proposals.

The core objective of this consultancy is to develop and implement strategies that will strengthen SUNAT's institutional image, fostering greater public trust, transparency, and understanding of its role and functions. This likely involves a thorough assessment of SUNAT's current public perception, identification of areas for improvement, and the formulation of actionable recommendations. The consultancy is expected to cover various aspects of institutional communication, public relations, and brand management.

Key deliverables may include the development of communication plans, media engagement strategies, internal communication improvements, and potentially the creation of new branding or messaging guidelines. The consultancy will need to consider the specific context of a tax and customs administration, ensuring that all initiatives align with SUNAT's mission and legal framework. The selected consultant will play a crucial role in shaping how SUNAT interacts with taxpayers, businesses, and the general public, ultimately contributing to improved tax compliance and customs efficiency through a positive and well-regarded institutional presence. The tender process emphasizes a competitive approach to ensure the selection of a highly qualified service provider.

This is a consulting contract in the media and communication, finance and banking and legal services sectors, with a focus on Taxation, Anti Corruption, Public Relations and Graphic Design. Located in Peru, Latin America, this opportunity is open to firms and consortiums, with an estimated budget of PEN 430,000.

Published through Peru SEACE, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for consulting in the media and communication sector. Consulting assignments are typically evaluated with a strong emphasis on the technical proposal, including the methodology and qualifications of key experts. Shortlisted firms may be invited to submit financial proposals in a second stage. This contract has already been awarded. The information is published for transparency and market intelligence purposes.