Cohort-Level Marketing Support and Technical Market Readiness for the Honeybush
About This Opportunity
UNDP - Request for proposal
This is a services contract in the media and communication, legal services, trade and industry, environment and climate and information and communication technology sectors. Located in South Africa, Africa, this opportunity is open to firms and consortiums. Proposals must be submitted before July 23, 2026.
Published through UNGM - United Nations Global Marketplace, part of the United Nations system, which follows UN procurement standards. UN-funded opportunities are typically open to vendors registered in the UN Global Marketplace for services in the media and communication sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. Interested parties should review the full documentation on the original source before submitting their proposal.
Description
Agency: UNDP | Reference: UNDP-ZAF-00197-2 | Type: Request for proposal
SCOPE OF TENDER: The consulting firm will deliver tailored marketing, branding and communication support through the following interrelated workstreams, ensuring that all activities strengthen cohort-level visibility, credibility, market readiness and messaging on conservation, sustainable use and ABS:a)Cohort Preparation·The UNDP/GEF‑6 Honeybush Small Grant Project Management Unit (PMU) has initiated the process to identify the cohort of organisations that will benefit from this assignment.
The service provider is expected to onboard the cohort and ensure readiness to implement the assignment.
This will include the completion of Free Prior Informed Consent between the service provider and participant to implement the assignment collaboratively (template and support will be provided by the PMU).b)Market Readiness, Messaging and Gap AnalysisWorking with the selected cohort, the service provider will assess each organisation’s market readiness, communication needs and ability to convey clear messages on conservation, sustainable use and ABS.·Identify marketing, branding and communication needs, constraints and opportunities for each cohort member, and prioritise support areas such as product and supply readiness, succinct buyer-facing information, documentation, substantiation, conservation messaging, sustainable use messaging, ABS compliance and alignment with buyer expectations and sector positioning.c)Development of Priority Marketing, Branding and Communication InterventionsFor each cohort member, the service provider will identify anddevelop up to three priority interventions,and these may include, but are not limited to:·A succinct foundational marketing, branding and communication plan that identifies target audiences, competitor considerations, priority messages and clear Key Performance Indicators.·Refined value propositions, brand messaging and visual identity guidance that clearly reflect sector-wide positioning and the organisation’s contribution to conservation, sustainable use and equitable benefit sharing.·Tailored buyer-facing information packs and communication materials (cater for hard and soft copy products).Each intervention must be practical, feasible and market-relevant, while reinforcing sector-wide coherence, credibility, improved market access and clear messaging on biodiversity stewardship, responsible use of genetic resources, conservation, sustainable use and Access and Benefit Sharing.Develop a consolidated communication piece, based on the cohort materials produced under this assignment, for publication on the UNDP and DFFE websites.The project plan must allow for the review of all deliverables of the assignment.All logistical arrangements and costs to work with the cohort (workshop and ono-on-one) must be factored into the project budget.Please indicate whether you intend to submit a bid by creating a draft response without submitting directly in the system.
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If you need support with the online system, you can contact the contact details of this tender as indicated in the solicitation document.UNDP OFFICE SOUTH AFRICAPROCUREMENT UNIT
CONTACT:
• Email: procurement.enquiries.za@undp.org
Data provenance
This notice is sourced from UNGM - United Nations Global Marketplace and was originally published on July 8, 2026. Last refreshed today. BidsFactory mirrors official procurement notices and links back to the source for full legal text.
About UNDP
UNDP has issued 4,783 procurement notices on BidsFactory, including 580 currently open and 0 awarded contracts. Activity concentrates in General Supplies & Services, Information & Communication Technology, and Construction & Civil Works. Tenders span 10 countries including Denmark, El Salvador, and Senegal. Notices are distributed via UNGM - United Nations Global Marketplace. Most recent publication: July 16, 2026.
Frequently asked questions about this tender
Where will the contract be performed?
The contract is for delivery in South Africa. Foreign bidders should review local registration, taxation, and any in-country presence requirements before submitting.
How can I submit a bid?
Visit UNGM - United Nations Global Marketplace to access the full notice, required documents, and submission instructions provided by the contracting authority.
When does this tender close?
The submission deadline is July 23, 2026. You have 7 days left to prepare and submit your proposal to the contracting authority.
Who is the contracting authority?
This notice was issued by UNDP in South Africa. The authority is responsible for evaluating bids, awarding the contract, and managing performance.
What type of contract is this?
This is a Services contract in the Media & Communications sector. The classification helps bidders match the opportunity to their qualifications and registered scope of supply.
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