Consultancy Services for Behavioral Change Campaign

Agency: UNDP | Reference: UNDP-MWI-01016 | Type: Request for proposal Scope of work.The assignment will be implemented through two complementary national campaign waves designed to progressively move consumers from awareness and perception change to trial, market engagement and adoption.Campaign Wave 1: Awareness, Aspirations and Perception ChangeThe first campaign wave will focus on creating widespread awareness and shifting public perceptions around clean cooking. Campaign messages will position clean cooking as:·Modern and aspirational.·Safe for households and families.·Beneficial to health and wellbeing.·Convenient and reliable.·A symbol of dignity, progress and national development.The campaign will be delivered through:·National radio and television platforms.·Digital and social media channels.·Community outreach and engagement activities.·Strategic partnerships with public and private sector actorsCampaign Wave 2: Market Activation and AdoptionThe second campaign wave will focus on converting awareness into consumer action and encouraging adoption of clean cooking solutions.The campaign will emphasize:·Product demonstrations and experiential learning.·Consumer testimonials and success stories.·Peer-to-peer influence and community champions.·Affordability options and payment solutions.·Trusted information and customer support pathways.·Direct links between consumers and clean cooking suppliers.Implementation channels will include:·Mass media reinforcement campaigns.·Community activation events and demonstrations.·Digital engagement and behaviour-driven campaigns.·Enterprise-led customer engagement platforms.·Public-private partnerships that expand consumer reach and market access.Together, the two campaign waves will create a structured behavioral change pathway from Awareness → Interest → Trust → Trial → Adoption, supporting the long-term normalization and uptake of clean cooking solutions across Malawi.Please indicate whether you intend to submit a bid by creating a draft response without submitting directly in the system. This will enable the system to send notifications in case of amendments of the tender requirements. Should you require further clarifications, kindly communicate using the messaging functionality in the system. Offers must be submitted directly in the system following this link:http://supplier.quantum.partneragencies.orgusing the profile you may have in the portal. In case you have never registered before, you can register a profile using the registration link shared via the procurement notice and following the instructions in guides available in UNDP website:https://www.undp.org/procurement/business/resources-for-bidders.Do not create a new profile if you already have one. Use the forgotten password feature in case you do not remember the password or the username from previous registration.Search for the specific tender using search filters and subscribe to the tender in order to get notifications in case of amendments of the tender document. If you need support with the online system, you can contact the contact details of this tender as indicated in the solicitation document.UNDP OFFICE MALAWIPROCUREMENT UNIT CONTACT: • Email: procurement.malawi@undp.org