Terms of Reference
Title: Consultancy for the Technical feasibility and market analysis
of crab fattening in two sites (Bosy and Andrahangy) - Menabe
Region, Madagascar
Objective of the Consultancy
This consultancy has the following objective:
1- Conduct a technical feasibility assessment of crab fattening at the two selected
sites (Bosy and Andrahangy), located in the Rural Commune of Marofandilia,
Morondava District, Menabe Region.
2- Conduct an in-depth market analysis, including a cost-benefit analysis, of the crab
value chain taking into consideration the potential for crab fattening in the two
target villages.
Background
Project Reference: P05293
Donor reference: AVUS-00209
About IUCN
IUCN is a membership Union uniquely composed of both government and civil society
organisations. It provides public, private and non-governmental organisations with the
knowledge and tools that enable human progress, economic development and nature
conservation to take place together.
Created in 1948, IUCN is now the world’s largest and most diverse environmental
network, harnessing the knowledge, resources and reach of more than 1,400 Member
organisations and around 15,000 experts. It is a leading provider of conservation
data, assessments and analysis. Its broad membership enables IUCN to fill the role
of incubator and trusted repository of best practices, tools and international
standards.
IUCN provides a neutral space in which diverse stakeholders including governments,
NGOs, scientists, businesses, local communities, indigenous peoples organisations
and others can work together to forge and implement solutions to environmental
challenges and achieve sustainable development.
Working with many partners and supporters, IUCN implements a large and diverse
portfolio of conservation projects worldwide. Combining the latest science with the
traditional knowledge of local communities, these projects work to reverse habitat
loss, restore ecosystems and improve people’s well-being.
Terms of Reference for Consultancy v1 March2024
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About the Project
Forest Landscape Restoration (FLR) is a strategic national priority in Madagascar in
response to land degradation, deforestation, biodiversity loss, and climate
vulnerability. As a globally recognized biodiversity hotspot, Madagascar’s
ecosystems underpin national development, rural livelihoods, food security, and
climate resilience.
Despite strong commitments under the Bonn Challenge, AFR100, and national
restoration strategies, translating these ambitions into large-scale implementation
remains constrained by fragmented institutional coordination, limited investment
pipelines, weak monitoring systems, and insufficient integration of local communities
in restoration planning and implementation.
The International Union for Conservation of Nature (IUCN), in partnership with the
Swiss Agency for Development and Cooperation (SDC), is implementing the project
“Forest Landscape Restoration Hub: Advancing Knowledge, Equality, and Scaled
Impact on the Ground” in Madagascar’s Menabe region. The region is facing
extensive land degradation, severe biodiversity loss, and escalating pressures on its
dry forests and mangrove ecosystems due to deforestation, charcoal production,
slash-and-burn agriculture, and recurrent wildfires.
The lack of competitive economic opportunities in the area sometimes drives local
communities to exploit forests and other non-timber forest products, including
mangrove fisheries, through unsustainable practices that require relatively little effort.
Several households living within and around the project’s target landscape rely on the
sustainable use of fishery resources, including crab fishing, as an important source of
income and livelihood. In order to achieve the project’s economic objectives within the
forest landscape restoration approach in its intervention area, the project intends to
support the development of the crab value chain to supporting the implementation of
the recommendations of the Menabe Regional Fisheries Management Plan, and
responding to the concerns and livelihood needs of coastal communities of the
landscape,
In this context, the project plans to promote a pilot crab-fattening initiative in the
Menabe Region, with the aim of increasing the added value of crab products and
thereby contributing to improved local livelihoods. The initiative also seeks to reduce
the harvesting and commercialization of undersized crabs that do not comply with the
minimum legal-size requirements (i.e., less than 11 cm).
To this end, IUCN is seeking a consultant or team of consultants to conduct both
a technical feasibility assessment of crab fattening in the villages of Bosy and
Andrahangy and a market analysis of the crab value chain, taking into
consideration the potential for crab fattening.
The overall purpose of this assignment is to assess whether a crab-fattening initiative
would be technically feasible and socially, environmentally, and economically viable
and sustainable, and to provide recommendations to inform the project’s decision on
whether and how to proceed with the proposed pilot initiative.
Description of the Assignment
IUCN intends to engage a qualified consultant or team of consultants having expertise in crab
– fattening and value chain development.
Terms of Reference for Consultancy v1 March2024
The consultant or team of consultants shall assess the technical, economic, social,
environmental, and market feasibility of developing a crab-fattening initiative in Bosy and
Andrahangy, while analysing the existing crab value chain and its market potential. The
assignment shall provide IUCN and its partners with the evidence, technical
recommendations, business model, and implementation options required to determine
whether and under what conditions a community-based crab-fattening pilot can be
successfully established and potentially scaled up in the Menabe Region. [...]
Procurement details
Reference: IUCN-26-09-consultancy_Technical feasibility and market analysis_crab fattening Menabe-647
Procedure: SOP1 - Open Procedure
Procurement type: Consulting
IUCN office (lead): ESARO Kenya
Requisitioning unit: ESARO -Drylands Resilience Programme(DRP) (KE)
Project: P90486 Drylands Resilience Programme ESARO Kenya
Country of performance: Madagascar
Expected contract duration: 45 days
Estimated contract value: <25,000 CHF
Currency of proposals: USD - United States dollar
Language of documents: English
Donor requirements: No donor requirements needed
Deadline for questions: 15 September 2026 20:59 UTC
Deadline for technical and financial proposals: 21 September 2026 20:59 UTC
Expected contract award date: 05 October 2026 20:59 UTC
Documents
- Terms of Reference: ToR_consultancy_Technical feasibility and market analysis_crab fattening_Menabe.pdf
- Conditions for Participating: Conditions for Participating ENG-SPA-FRA.docx
- Standard contract: Standard Agreement.docx
The International Union for Conservation of Nature (IUCN) is a membership union of government and civil society organisations working on nature conservation and sustainable development. IUCN procures consulting services, goods and works for its projects worldwide through the IUCN Procurement Portal. For all contracts above CHF 25,000 IUCN selects contractors through a formal competitive tendering process under its Standard Operating Procedure 1 (Open Procedure). Interested bidders must register on the portal, review the Terms of Reference, the Conditions for Participating and the standard contract, and submit their technical and financial proposals through the portal before the stated deadline. Questions must be raised through the portal's Q&A function before the deadline for questions.