Quantitative and qualitative public opinion studies

This tender, originating from Spain and sourced via TED, is for the acquisition of quantitative and qualitative public opinion studies. The contracting authority seeks to engage a service provider capable of conducting comprehensive research into public sentiment, attitudes, and perceptions on specific topics. Quantitative studies typically involve large-scale surveys using structured questionnaires to gather numerical data that can be statistically analyzed, identifying trends, opinions, and demographic breakdowns. Qualitative studies, conversely, employ methods such as focus groups, in-depth interviews, and observational techniques to explore underlying reasons, opinions, and motivations, providing richer, contextual insights. Requirements for bidders will likely include a proven track record in market research and public opinion polling, expertise in designing research methodologies, robust data collection capabilities (online, telephone, face-to-face), advanced analytical skills, and the ability to produce clear, actionable reports. The evaluation criteria will focus on the proposed research design, the competence of the research team, the proposed timeline, data quality assurance measures, and the overall cost. This procurement aims to inform policy development, strategic planning, and public communication efforts.