Implementation of advertising activities in connection with the participation of the Ministry of Tourism in "FVW Workshop - Experience Bulgaria 2025" in the German/German-speaking tourism market, to be held from June 11-15, 2025, in Golden Sands Resort (Varna Municipality)

This tender concerns the implementation of advertising activities to promote Bulgaria's participation in the "FVW Workshop - Experience Bulgaria 2025". The event is scheduled to take place from June 11-15, 2025, in the Golden Sands Resort, Varna Municipality, targeting the German and German-speaking tourism markets. The Ministry of Tourism is the contracting authority. The contractor, FVW Medien GmbH, will provide comprehensive media coverage and promotional services. These include a 5-day media coverage package featuring a 8-page report in fvw TravelTalk (reaching 45,000 readers), an online article on fvw.de, and regular announcements across these platforms for three weeks. Additionally, the scope includes a 2-page advertisement in the pre-seminar edition of fvw TravelTalk and a 1-page advertorial in Meine Reise (a b2b2c publication with 40,000 readers), along with news and photo galleries on fvw.de (1.3 million page impressions per month). The proposal also encompasses pre-event communication to boost awareness and sales during key booking periods. This includes integrating messages into ITB communications and a 6-month communication campaign for Bulgaria in the German-speaking market. Specific advertising placements include two half-page print ads in fvw magazine and Meine Reise during January/February 2025, two online advertisements with banner placements in newsletters and on websites, and three half-page advertisements in the ITB Dailies during the world's largest tourism fair, ITB Berlin. The exact timing of these advertising activities will be finalized and approved by the contracting authority upon the conclusion of the contract and the approval of the final media plan.

This is a services contract in the media and communication and trade and industry sectors, with a focus on Advertising. Located in Bulgaria, Europe, this opportunity is open to firms and consortiums, with an estimated budget of EUR 82,000.

Published through TED - Tenders Electronic Daily (EU), a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the media and communication sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.