Marketing Communications and Advertising Agency Services Åbo Akademi University invites tenders for marketing communications and advertising agency services. The aim is to select a contract partner to complement the University’s in-house expertise in communications and marketing. The agreement does not entail any minimum purchase commitment and does not grant the supplier exclusive rights to all assignments within the scope of the services.
Services included
concept and campaign planning
graphic design and implementation of visual concepts
application of Åbo Akademi University’s existing brand book, brand, graphic guidelines and key messages in campaigns and other assignments
account management, project management and production coordination
coordination of digital and traditional marketing
content concepts and separately commissioned copywriting
planning and production of digital advertising materials and social media content
planning and editing of Swedish-language marketing and advertising copy
where necessary, planning of Finnish- and English-language content and coordination of different language versions
Key areas of use
student recruitment in Finland and internationally
popularisation of science and research communications
communication strategies, target-group communications and social media
development of Åbo Akademi University’s brand and employer profile
fundraising and alumni and stakeholder communications
Additional services and exclusions
Photography, video production, illustration, printing services and other specialist services are not included in the comparison price calculated on the basis of the hourly rates. The Contracting Authority may purchase these services from the selected supplier or from another service provider. The Contracting Authority is not obliged to procure these services exclusively from the contracted supplier.
Before an additional service is commissioned, the supplier shall provide a written cost estimate specifying the share of the supplier’s own work, subcontracting costs, usage rights, any image or music licence fees, and other external costs.
For photography assignments, the number of images to be delivered, the level of post-processing, file formats and usage rights shall be agreed in advance.
In carrying out assignments, the supplier shall comply with Åbo Akademi University’s brand book, graphic identity, brand guidelines and approved key messages as applicable from time to time, to the extent that these are provided for the assignment.,
Lot 1: Marketing Communications and Advertising Agency Services
Åbo Akademi University invites tenders for marketing communications and advertising agency services. The aim is to select a contract partner to complement the University’s in-house expertise in communications and marketing. The agreement does not entail any minimum purchase commitment and does not grant the supplier exclusive rights to all assignments within the scope of the services.
Services included
concept and campaign planning
graphic design and implementation of visual concepts
application of Åbo Akademi University’s existing brand book, brand, graphic guidelines and key messages in campaigns and other assignments
account management, project management and production coordination
coordination of digital and traditional marketing
content concepts and separately commissioned copywriting
planning and production of digital advertising materials and social media content
planning and editing of Swedish-language marketing and advertising copy
where necessary, planning of Finnish- and English-language content and coordination of different language versions
Key areas of use
student recruitment in Finland and internationally
popularisation of science and research communications
communication strategies, target-group communications and social media
development of Åbo Akademi University’s brand and employer profile
fundraising and alumni and stakeholder communications
Additional services and exclusions
Photography, video production, illustration, printing services and other specialist services are not included in the comparison price calculated on the basis of the hourly rates. The Contracting Authority may purchase these services from the selected supplier or from another service provider. The Contracting Authority is not obliged to procure these services exclusively from the contracted supplier.
Before an additional service is commissioned, the supplier shall provide a written cost estimate specifying the share of the supplier’s own work, subcontracting costs, usage rights, any image or music licence fees, and other external costs.
For photography assignments, the number of images to be delivered, the level of post-processing, file formats and usage rights shall be agreed in advance.
In carrying out assignments, the supplier shall comply with Åbo Akademi University’s brand book, graphic identity, brand guidelines and approved key messages as applicable from time to time, to the extent that these are provided for the assignment.
CPV: 79340000
Organisation: Åbo Akademi Universit
Procedure: open
Documents: https://tarjouspalvelu.fi/aboakademi?id=632980&tpk=da2035f8-3dde-42cd-810d-2b932dd6a18f
