Media planning

This tender seeks to appoint an integrated media agency to support Flughafen Zürich (Zurich Airport) in the planning, implementation, management, and analysis of all media activities, encompassing both online and offline channels. An integrated media agency is understood to be one that offers all media disciplines – including strategy, planning, purchasing, optimization, and reporting – from a single source. This includes data-driven management via central campaign platforms such as Campaign Manager 360 or Adform. The agency will be expected to professionally integrate internal interfaces with creative, event, and corporate communications departments. The scope of work involves comprehensive media planning and execution to enhance the airport's communication efforts. Key requirements include expertise in digital media buying, performance marketing, and the ability to manage complex campaigns across various platforms. The agency must demonstrate a strong understanding of the aviation industry and airport marketing. Successful bidders will be responsible for developing and executing media strategies aligned with Flughafen Zürich's overall marketing objectives, ensuring optimal reach and engagement with target audiences. This includes continuous monitoring, analysis, and optimization of media campaigns to maximize return on investment. The tender emphasizes the need for a data-driven approach and proficiency in utilizing advanced analytics tools for campaign management and reporting.

This is a services contract in the media and communication and information and communication technology sectors, with a focus on Advertising, Digital Media and Enterprise Systems. Located in Switzerland, Europe, this opportunity is open to firms and consortiums.

Published through TED - Tenders Electronic Daily (EU), a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the media and communication sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.