Prospective Student Engagement and Conversion Service for Keele University - AWARD
About This Opportunity
Prospective Student — services contract awarded in United Kingdom by Keele University. Awarded to QS Quacquarelli Symonds Limited (GBP 1.4M, Sep 2025).
This is a services contract in the education and training, finance and banking and Monitoring Evaluation sectors, with a focus on Higher Education and Investment. Located in United Kingdom, Europe, this opportunity is open to firms and consortiums, with an estimated budget of GBP 1.9 million.
Published through UK Contracts Finder, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the education and training sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.
Description
Tenders are invited from interested parties for the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University in accordance with the Tender Specification in Section 2 of the Invitation to Tender (ITT).
The services required are fully described in the Tender Specification.
All Tenderers are required to submit a compliant tender response in accordance with the tender requirements as set out in the Tender Specification.
All tender responses will be subject to the Tender Evaluation Methodology as set out in the ITT.
Main reasons for the decision not to sub-divide the contract into lots: Given the need for one Service Provider to co-ordinate the delivery of all of the services required, the contract has not been subdivided into lots.
The contract will run for an initial period of twenty-seven months from 1st July 2025 to 30th September 2027 with options to extend for a further two twelve-month periods, reviewed annually, with a final end date of 30th September 2029. The decision of whether to take up the extension options will be down to the absolute discretion of the University.
The estimated total value of the contract over its duration (including the extension options if these are taken up) is £1.9 million excluding VAT.
Award Criteria:
Quality criterion - Name: Proposed Management Structure and Key Personnel for the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University / Weighting: 200 marks
Quality criterion - Name: Approach and Methodology for the delivery of the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University / Weighting: 300 marks
Quality criterion - Name: Conversion Rates and Return on Investment under the Contract for the provision of a Prospective Student Engagement and Conversi. CPV: Marketing services (79342000). Procedure: Open procedure. Suitable for SMEs
Data provenance
This notice is sourced from UK Contracts Finder and was originally published on December 16, 2025. Last refreshed 7 days ago. Reference: IT-182-282-KU/697/DP/SM/2025 - AWARD. BidsFactory mirrors official procurement notices and links back to the source for full legal text.
About Keele University
Keele University has issued 3 procurement notices on BidsFactory, including 0 currently open and 3 awarded contracts. Activity concentrates in Education & Training, Finance & Banking, and Water & Sanitation. All notices are published for United Kingdom. Notices are distributed via UK Contracts Finder. Most recent publication: December 16, 2025.
Frequently asked questions about this tender
Where will the contract be performed?
The contract is for delivery in United Kingdom. Foreign bidders should review local registration, taxation, and any in-country presence requirements before submitting.
How can I submit a bid?
Visit UK Contracts Finder to access the full notice, required documents, and submission instructions. Quote reference IT-182-282-KU/697/DP/SM/2025 - AWARD when communicating with the contracting authority.
Is this tender still open?
No — the contract has already been awarded to QS Quacquarelli Symonds Limited. The award notice is archived on BidsFactory for transparency and market intelligence.
Who is the contracting authority?
This notice was issued by Keele University in United Kingdom. The authority is responsible for evaluating bids, awarding the contract, and managing performance.
What type of contract is this?
This is a Services contract in the Education & Training sector. The classification helps bidders match the opportunity to their qualifications and registered scope of supply.
How much was the contract awarded for?
QS Quacquarelli Symonds Limited was awarded the contract for £1,374,890. The figure reflects the value disclosed by the contracting authority in the award notice.
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