Provision of on train and gateline advertising

SOUTH WESTERN RAILWAY LIMITED

Published: Jul 20, 2026

Updated: Jul 20, 2026

Source: uk_fts

About This Opportunity

This is a concession contract in the transport and logistics and media and communication sectors, with a focus on Rail Transport and Advertising. Located in United Kingdom, Europe, this opportunity is open to firms and consortiums, with an estimated budget of GBP 9.0 million. Proposals must be submitted before December 14, 2026.

Published through UK FTS - Find a Tender Service, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for concession in the transport and logistics sector. Concession contracts involve the operation or management of public assets or services, typically requiring significant financial capacity and operational expertise. This is an advance notice — the formal tender is expected to be published shortly. Interested parties can use this time to prepare documentation and identify potential partners.

Description

Rail Advertising and Ticket Gate Advertising Concession
South Western Railway Ltd intends to procure a commercial advertising concession under which a supplier will market, sell and manage paid advertising across on‑train media and station ticket gate media on behalf of South Western Railway Ltd. The appointed supplier will secure advertisers, manage sales activity, collect advertising revenue and provide management information, sharing revenue with South Western Railway Ltd under an agreed commercial model. The new concession is expected to protect an established revenue baseline while placing greater emphasis on incremental revenue growth, innovation and performance.
South Western Railway Ltd services and stations included in this concession extend widely across South West London, Surrey, Berkshire, Hampshire, Dorset, Wiltshire and Devon including Guildford, Basingstoke, Portsmouth, Southampton, Salisbury, Bournemouth, Weymouth and Exeter.
The anticipated high level supplier requirements are as follows, however are subject to change following premarket engagement:
Fulfil on‑train commercial advertising space across a variety of formats within the South Western Railway Ltd fleet; including approx. 16,000 interior advertising spaces of mixed sizes across around 325 train sets, with 1,250 landscape format digital screens expected launch during 2026; other formats may be agreed during the current or future contracts.
Fulfil station ticket gate advertising formats within the South Western Railway Ltd network, currently consisting of 316 double sides gates at 42 stations.
Maximise overall advertising revenue through strong sales execution, enhanced agency and advertiser engagement, and innovative monetisation of on‑train and ticket gate formats, including currently unutilised space.
Market and sell all available advertising inventory to advertisers and agencies.
Manage advertiser and agency relationships and sales pipelines.
Advise and implement formats, pricing and yield management strategies to maximise overall revenue.
Coordinate campaign delivery with South Western Railway Ltd commercial and fleet teams, and any other relevant parties.
Collect, reconcile and report advertising revenues by various agreed metrics.
Provide regular performance reporting and management information, including ongoing engagement with South Western Railway to understand performance and seek ongoing opportunities.
Propose and implement innovation in formats, data use, and sales approaches.

Data provenance

This notice is sourced from UK FTS - Find a Tender Service and was originally published on July 20, 2026. Last refreshed today. Reference: 068409-2026. BidsFactory mirrors official procurement notices and links back to the source for full legal text.

About SOUTH WESTERN RAILWAY LIMITED

SOUTH WESTERN RAILWAY LIMITED has issued 37 procurement notices on BidsFactory, including 1 currently open and 17 awarded contracts. Activity concentrates in Governance & Public Administration, Construction & Civil Works, and Transport & Logistics. All notices are published for United Kingdom. Notices are distributed via UK FTS - Find a Tender Service. Most recent publication: July 20, 2026.

Frequently asked questions about this tender

When does this tender close?

The submission deadline is December 14, 2026. You have 147 days left to prepare and submit your proposal to the contracting authority.

Who is the contracting authority?

This notice was issued by SOUTH WESTERN RAILWAY LIMITED in United Kingdom. The authority is responsible for evaluating bids, awarding the contract, and managing performance.

What type of contract is this?

This is a Concession contract in the Transport & Logistics sector. The classification helps bidders match the opportunity to their qualifications and registered scope of supply.

What is the estimated budget?

The estimated contract value is £9,000,000 - £9,000,000. Bidders should ensure their proposals are consistent with this range and account for any local taxes and contract execution costs.

Where will the contract be performed?

The contract is for delivery in United Kingdom. Foreign bidders should review local registration, taxation, and any in-country presence requirements before submitting.

How can I submit a bid?

Visit UK FTS - Find a Tender Service to access the full notice, required documents, and submission instructions. Quote reference 068409-2026 when communicating with the contracting authority.