Recruitment of a firm responsible for developing the country marketing/Nation Branding strategy for Burundi

This contract award pertains to the Burundi Jobs and Economic Transformation Project, funded by IDA-V4410. The procurement method utilized was Consultant Qualification Selection (CQS), with the reference number BI-ADB-387828-CS-CQS. The core objective of this consultancy is the elaboration of Burundi's country marketing and nation branding strategy. The contract duration is set at 145 days. The awarded firm is INTELLIGENCE GROUPE SA, based in Senegal. The notification of award was issued on February 11, 2026. While specific scores for technical and financial proposals are listed as 0, indicating a potential simplification or anonymization in the provided data, the final evaluation price was USD 131,486.07, with the signed contract price at USD 123,250.99. This initiative is crucial for enhancing Burundi's international image, attracting foreign investment, promoting tourism, and fostering economic growth through strategic positioning and marketing efforts. The development of a comprehensive nation branding strategy will involve market research, stakeholder consultations, and the creation of a unique value proposition for Burundi on the global stage.

This is a consulting contract in the education and training, finance and banking and trade and industry sectors, with a focus on Investment and foreign direct investment. Located in Burundi, Africa, this opportunity is open to firms and consortiums, with an estimated budget of USD 123,251.

Published through WB - World Bank, a multilateral development bank that follows standardized international procurement guidelines. Projects funded by multilateral institutions are generally open to international bidders from eligible member countries for consulting in the education and training sector. Consulting assignments are typically evaluated with a strong emphasis on the technical proposal, including the methodology and qualifications of key experts. Shortlisted firms may be invited to submit financial proposals in a second stage. This contract has already been awarded. The information is published for transparency and market intelligence purposes.