Service for the elaboration, installation, rental of advertising panels and diffusion of television and radio messages within the framework of the activity: design and implementation of awareness campaigns to discourage actions related to the criminal chain of drug trafficking

This tender, issued by the Regional Government of Ucayali Central Headquarters, seeks comprehensive services for the design and implementation of awareness campaigns aimed at deterring activities associated with the criminal drug supply chain. The scope of work includes the production, installation, and rental of advertising panels, as well as the broadcasting of television and radio messages. This initiative falls under the broader objective of public awareness and crime prevention within the Ucayali region. The contracting entity is the Regional Government of Ucayali, with the procurement process identified as ADS-CLASICO-31-2015-GRU-GR-CEP-1, utilizing the Selective Direct Award method of contracting. The project is situated in the Ucayali department, highlighting a regional focus on addressing drug-related crime through public information and sensitization strategies. The successful bidder will be responsible for developing and executing a multi-faceted communication plan utilizing various media channels to effectively reach the target audience and convey messages designed to discourage participation in or support of drug trafficking operations. This includes strategic placement of advertising materials and targeted media placements to maximize impact and achieve the campaign's objectives of reducing the prevalence of drug-related criminal activities.

This is a services contract in the media and communication and Migration sectors. Located in Peru, Latin America, this opportunity is open to firms and consortiums, with an estimated budget of PEN 67,349.

Published through Peru SEACE, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the media and communication sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.