MARKETING SERVICE FOR PROMOTIONAL CAMPAIGN IN THE UNITED KINGDOM MARKET - BRITISH AIRWAYS

The Commission for the Promotion of Peru for Export and Tourism (PROMPERU), located in Lima, is soliciting bids for marketing services to support a promotional campaign in the United Kingdom market. This tender, designated as INTER-PROC-187-2017-PROMPERU-1, is being procured through International Contracting. The campaign will specifically target the UK market, with a notable mention of collaboration or focus related to British Airways. The objective is to enhance the visibility and appeal of Peruvian products, services, and tourism offerings within the UK. The marketing services required may encompass a range of activities, including market research, strategy development, advertising, public relations, digital marketing, and event management tailored for the UK audience. PROMPERU seeks a qualified service provider to design and implement a comprehensive and impactful promotional strategy. The Terms of Reference will outline specific campaign goals, target segments, budget considerations, and expected outcomes. International marketing agencies with proven experience in promoting destinations or products in the UK are invited to submit their proposals.

This is a services contract in the governance and public administration sector. Located in Peru, Latin America, this opportunity is open to firms and consortiums, with an estimated budget of GBP 5,500.

Published through Peru SEACE, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the governance and public administration sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.