DIGITAL ADVERTISING SERVICE FOR AON EXCHANGE ON TIKTOK

This tender, issued by the Commission for the Promotion of Peru for Exports and Tourism (PROMPERU), seeks a digital advertising service specifically for the "Aon Exchange" initiative on the TikTok platform. PROMPERU, a key government entity responsible for promoting Peruvian exports and tourism, is looking to leverage the reach and engagement capabilities of TikTok to enhance the visibility and impact of the Aon Exchange program.

The contract falls under the category of International Procurement, as indicated by the "Contratación Internacional" method of hiring and the process number INTER-PROC-1-2026-PROMPERU-1. The service is expected to be delivered within the Lima department, although the campaign's reach may extend beyond this geographical boundary depending on the digital strategy.

Key requirements for this service likely include the development and execution of targeted advertising campaigns on TikTok, content creation tailored to the platform's audience, campaign management, performance monitoring, and reporting. The objective is to effectively promote the Aon Exchange, which is presumably an initiative aimed at fostering international trade, investment, or tourism opportunities for Peru. Bidders are expected to demonstrate expertise in digital marketing, particularly within social media platforms like TikTok, and a proven track record in managing successful advertising campaigns for similar objectives. The tender process is managed by PROMPERU, and interested parties should adhere to the specified international procurement procedures.

This is a services contract in the culture and heritage, media and communication and information and communication technology sectors, with a focus on Tourism Development, Digital Media and Advertising. Located in Peru, Latin America, this opportunity is open to firms and consortiums, with an estimated budget of USD 151,667.

Published through Peru SEACE, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the culture and heritage sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.