Advertising Services in Mass Media ALE13

This tender, identified by process number INTER-PROC-620-2015-PROMPERU-1, seeks to contract advertising services in mass media, designated as ALE13. The contracting entity is the Commission for the Promotion of Peru for Exports and Tourism (COMISION DE PROMOCION DEL PERU PARA LA EXPORTACION Y EL TURISMO - PROMPERU), based in Lima. The procurement method is International Contracting (Contratación Internacional). The objective of this tender is to engage a service provider to develop and execute advertising campaigns across various media platforms to promote Peru's exports and tourism. PROMPERU aims to enhance the visibility and appeal of Peru as a destination for tourists and as a source of quality products for international markets. The scope of services likely includes media planning, creative development, media buying, campaign execution, and performance monitoring across channels such as television, radio, print, digital, and potentially outdoor advertising. The international contracting method suggests that PROMPERU is seeking global expertise or is open to bids from international agencies to achieve maximum reach and impact for its promotional efforts. The success of this contract is vital for boosting Peru's economic growth through increased tourism revenue and export sales.

This is a services contract in the governance and public administration sector. Located in Peru, Latin America, this opportunity is open to firms and consortiums, with an estimated budget of USD 3,825.

Published through Peru SEACE, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the governance and public administration sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.