MEDIA ADVERTISING SERVICE - LA_CO_07

This tender, identified as LA_CO_07 and INTER-PROC-192-2014-PROMPERU-1, is for the provision of media advertising services. The contracting entity is the Commission for the Promotion of Peru for Export and Tourism (PROMPERU), a key governmental body responsible for enhancing Peru's international trade and tourism presence. The procurement process will be conducted through international contracting, indicating that bids from foreign companies are welcome and expected. The services are required within the department of Lima, Peru's capital and primary economic hub. PROMPERU seeks to engage a qualified service provider to develop and execute comprehensive advertising campaigns across various media channels. The objective is to effectively promote Peruvian exports and tourism opportunities to target international audiences. While specific campaign details are not provided in this initial notice, the scope likely includes strategic planning, media buying, creative development, and performance monitoring. Companies with proven experience in international advertising, particularly within the sectors of trade promotion and tourism, are encouraged to participate. This initiative underscores PROMPERU's commitment to leveraging strategic communication to boost Peru's global economic profile and attract foreign investment and visitors.

This is a services contract in the media and communication, trade and industry and culture and heritage sectors, with a focus on foreign direct investment, Tourism Development and Advertising. Located in Peru, Latin America, this opportunity is open to firms and consortiums, with an estimated budget of USD 1,000.

Published through Peru SEACE, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the media and communication sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.