INTERNET ADVERTISING SERVICE ON FACEBOOK AND INSTAGRAM - ESP 03

This tender, identified as INTER-PROC-234-2017-PROMPERU-1, seeks a service provider for internet advertising campaigns on the Facebook and Instagram platforms. The contracting entity is the Commission for the Promotion of Peru for Export and Tourism (PROMPERU), a key government organization responsible for boosting Peru's international trade and tourism. The service is to be delivered within the Lima department. This procurement process utilizes international contracting methods, indicating that bids from international suppliers are welcomed and expected. PROMPERU aims to leverage the extensive reach and targeted advertising capabilities of Facebook and Instagram to enhance its promotional efforts. While specific campaign objectives or key performance indicators are not detailed in this initial announcement, the nature of the service implies a need for expertise in digital marketing strategy, campaign management, audience segmentation, content creation or adaptation for social media, budget management, and performance analysis. The selected provider will be expected to develop and execute effective advertising strategies to meet PROMPERU's promotional goals, likely related to increasing awareness of Peruvian export products or tourism destinations. The contract duration and specific deliverables will be further elaborated in the tender documents. This opportunity represents a significant engagement for a digital marketing agency specializing in social media advertising, with the potential to impact Peru's international economic and tourism profile.

This is a services contract in the trade and industry, culture and heritage and media and communication sectors, with a focus on Tourism Development, Digital Media and Advertising. Located in Peru, Latin America, this opportunity is open to firms and consortiums, with an estimated budget of USD 16,900.

Published through Peru SEACE, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the trade and industry sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.