INTERNET ADVERTISING SERVICE ON TWITTER - ESP 02

This tender, identified as INTER-PROC-231-2017-PROMPERU-1, is for the provision of an internet advertising service specifically on the Twitter platform. The contracting entity is the Commission for the Promotion of Peru for Exports and Tourism (PROMPERU), a key governmental body responsible for enhancing Peru's international trade and tourism presence. The service is to be delivered within the Lima department.

The procurement method specified is International Procurement, indicating that bids are open to international suppliers and that the process will adhere to international standards for public tenders. PROMPERU seeks to leverage Twitter's extensive reach and targeting capabilities to promote Peruvian exports and tourism effectively. While specific campaign objectives or detailed technical requirements are not elaborated in this brief notice, the core need is for a strategic and operational advertising service on Twitter.

This service likely involves the development, execution, and management of paid advertising campaigns on Twitter, aimed at increasing visibility, engagement, and potentially driving traffic to promotional websites or platforms related to Peruvian products and destinations. The selected provider will be expected to demonstrate expertise in social media advertising, particularly within the Twitter ecosystem, and to deliver measurable results aligned with PROMPERU's promotional goals. The international nature of the procurement suggests a competitive bidding process with a focus on value and expertise in global digital marketing strategies.

This is a services contract in the culture and heritage, media and communication and information and communication technology sectors, with a focus on Internet, Tourism Development, Digital Media and Advertising. Located in Peru, Latin America, this opportunity is open to firms and consortiums, with an estimated budget of USD 5,480.

Published through Peru SEACE, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the culture and heritage sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.