Media Planning and Buying Services for the Advertising of Telewizja Polska S.A. in Liquidation for a 12-Month Period.

This tender concerns the provision of comprehensive media planning and buying services for the advertising activities of Telewizja Polska S.A. in liquidation. The scope of the contract is defined by the agreement dated December 12, 2024, and the services will cover a 12-month period. The objective is to effectively plan and execute advertising campaigns to reach the target audience and achieve the communication goals of the entity during its liquidation phase. This will involve strategic development of media plans, including channel selection, audience segmentation, and budget allocation across various media platforms. Furthermore, the selected service provider will be responsible for the actual purchase of advertising space and time, negotiating rates, and ensuring optimal placement and frequency of advertisements. Key performance indicators will likely focus on campaign reach, frequency, cost-efficiency, and overall impact on brand awareness or specific communication objectives. The tender is aimed at experienced agencies with a proven track record in media planning and buying, particularly within the Polish market. The services are crucial for maintaining visibility and communicating essential information during the liquidation process of Telewizja Polska S.A. The contract duration of 12 months suggests a need for sustained and adaptive campaign management throughout this period.

This is a services contract in the media and communication sector, with a focus on Advertising. Located in Poland, Europe, this opportunity is open to firms and consortiums, with an estimated budget of PLN 45.0 million.

Published through TED - Tenders Electronic Daily (EU), a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the media and communication sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.