Veikkaus CRM Optimove SMS delivery partner
About This Opportunity
This is a services contract in the governance and public administration sector. Located in Finland, Europe, this opportunity is open to firms and consortiums.
Published through Hilma Finland, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the governance and public administration sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel. This contract has already been awarded. The information is published for transparency and market intelligence purposes.
Description
Veikkaus CRM Optimove SMS delivery partner Veikkaus has procured and implemented a CRM solution Optimove, which is being used for multichannel personalised marketing. One of the used channels is SMS channel, which Veikkaus now wants to procure an SMS aggregator to work with.
With this procurement, Veikkaus wants to procure an SMS aggregator, which can fully integrate to Optimove for sending SMS.
It is estimated that Veikkaus will send approximately 5 million SMS messages a year at the start of the contract.
Optimove will be the main system, to which the offered solution will be integrated. Veikkaus expects that integration to Optimove is offered as “out-of-the-box” integration, meaning that Veikkaus nor the tenderer won’t need to do any further development work to get the integration working. In addition to Optimove, Veikkaus will use the solution with other systems for triggered SMS messaging. Such integrations will be Veikkaus’ responsibility, and the procured solution must offer required SMS sending APIs for custom integrations.
The offered solution should have the following features, which are described more in detail in Annex 2.
• Supports full integration with Optimove’s OptiText, with no further development required
• Offers a fully documented API for manual integrations outside Optimove
• Supports sending messages to all mobile networks of Finland
• Supports using Veikkaus’ protected SMS Sender ID
• Has direct contracts with Finnish mobile networks (requirement for protected SMS Sender ID)
• Can be used to send SMS to international numbers.
The implementation of offered solution will start right after the contracts have been signed, estimated 04/2026. Veikkaus expects that the offered solution is implemented and ready for production use with Optimove within 30 workdays from signatures.,
Lot 1: Veikkaus CRM Optimove SMS delivery partner
Veikkaus has procured and implemented a CRM solution Optimove, which is being used for multichannel personalised marketing. One of the used channels is SMS channel, which Veikkaus now wants to procure an SMS aggregator to work with.
With this procurement, Veikkaus wants to procure an SMS aggregator, which can fully integrate to Optimove for sending SMS.
It is estimated that Veikkaus will send approximately 5 million SMS messages a year at the start of the contract.
Optimove will be the main system, to which the offered solution will be integrated. Veikkaus expects that integration to Optimove is offered as “out-of-the-box” integration, meaning that Veikkaus nor the tenderer won’t need to do any further development work to get the integration working. In addition to Optimove, Veikkaus will use the solution with other systems for triggered SMS messaging. Such integrations will be Veikkaus’ responsibility, and the procured solution must offer required SMS sending APIs for custom integrations.
The offered solution should have the following features, which are described more in detail in Annex 2.
• Supports full integration with Optimove’s OptiText, with no further development required
• Offers a fully documented API for manual integrations outside Optimove
• Supports sending messages to all mobile networks of Finland
• Supports using Veikkaus’ protected SMS Sender ID
• Has direct contracts with Finnish mobile networks (requirement for protected SMS Sender ID)
• Can be used to send SMS to international numbers.
The implementation of offered solution will start right after the contracts have been signed, estimated 04/2026. Veikkaus expects that the offered solution is implemented and ready for production use with Optimove within 30 workdays from signatures.
CPV: 72000000
Organisation: Veikkaus Oy
Procedure: open
Data provenance
This notice is sourced from Hilma Finland and was originally published on July 15, 2026. Last refreshed 62 days ago. BidsFactory mirrors official procurement notices and links back to the source for full legal text.
About Veikkaus Oy
Veikkaus Oy has issued 132 procurement notices on BidsFactory, including 3 currently open and 84 awarded contracts. Activity concentrates in Information & Communication Technology, Transport & Logistics, and General Supplies & Services. All notices are published for Finland. Notices are distributed via Hilma Finland and TED - Tenders Electronic Daily (EU). Most recent publication: September 14, 2026.
Frequently asked questions about this tender
Is this tender still open?
No — the contract has already been awarded to DNA Oyj (0592509-6). The award notice is archived on BidsFactory for transparency and market intelligence.
Who is the contracting authority?
This notice was issued by Veikkaus Oy in Finland. The authority is responsible for evaluating bids, awarding the contract, and managing performance.
What type of contract is this?
This is a Services contract in the Governance & Public Administration sector. The classification helps bidders match the opportunity to their qualifications and registered scope of supply.
Where will the contract be performed?
The contract is for delivery in Finland. Foreign bidders should review local registration, taxation, and any in-country presence requirements before submitting.
How can I submit a bid?
Visit Hilma Finland to access the full notice, required documents, and submission instructions provided by the contracting authority.
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