Advertising Campaign: Social Media (Setup + Content Management) & Social Ads / Post …
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About This Opportunity
Germany procurement, media & communications: Werbekampagne. Issued by Naturland - Verband für ökologischen Landbau e. Submission deadline Jun 2026.
This is a services contract in the media and communication and information and communication technology sectors, with a focus on Publishing and Digital Media. Located in Germany, Europe, this opportunity is open to firms and consortiums.
Published through service.bund.de (Germany), a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for services in the media and communication sector. Service contracts are typically evaluated on both technical quality and price, and may require bidders to demonstrate relevant experience and qualified personnel.
Description
Auto-translated from GermanAn overview of the services to be procured can be found below; further details are contained in the tender documents. Contact (both inquiries and offers) should be made by email to Kristina Tepel (k.tepel@naturland.de) and Nazilya Ismailova (N.Ismailova@naturland.de). All answers to inquiries will be published on the Naturland website. --- WP 3.2 Social Media (organic) – continuous channel management • Instagram Germany • TikTok Germany • Instagram Italy Formats: • Instagram (DE & IT): Feed Posts, Reels, Stories, Carousels (focus Millennials) • TikTok (DE): Short videos (focus Gen Z reach) The service includes in particular: • Onboarding/Set Up (working methods, editorial & coordination processes, roles & access, if applicable basic templates/guidelines for recurring formats) • Editorial planning including topics / peak planning (monthly focus) • Content production & Publishing (incl. format adaptation, texts/captions, hashtags, postings according to plan) • Ongoing content management and operation of the channels (e.g., updating/optimizing recurring elements, ensuring consistent brand and project adherence) • Community Management (e.g., responding to questions in comments) • Performance evaluation & learnings as a basis for optimization • WP 4.1 Social Media Boosting / Social Ads (paid) – Website traffic increase • Planning and execution of post boostings and traffic campaigns via Social Ads (as part of the digital campaigns) • Goal: significant increase in website traffic (landing pages/target URLs will be provided/agreed upon) • Incl. setup/structure, targeting concept, ongoing optimization and reporting • Regular online meetings with the Naturland team for information gathering and coordination. Further details can be found in the attachments. Place(s) of performance: Official name: Naturland - Verband für ökologischen Landbau e. V.; Street, house number: Kleinhaderner Weg 6 82166 Graefelfing, Naturland e.V; Postal code: 82166; City: Gräfelfing; Country: DE 6) If applicable, number, size and type of individual lots: not applicable, as no award by lots 7) Ancillary bids are not permitted. 8) Any provisions regarding the execution period: Start: 01.06.2026, End: 31.03.2029 9) The tender documents will be provided on the tender platform evergabe.de. Free download without registration is possible at https://www.evergabe.de/unterlagen/3388110/zustellweg-auswaehlen. 10) Bid deadline: 15.06.2026, 12:00 PM; Binding period: 31.12.2026 11) Amount of any required securities: not specified 12) Essential payment conditions or indication of the documents in which they are contained: Payments are planned as follows: Upon successful completion of the setup and implementation services, a one-time initial payment will be made according to the setup budget shown in the offer. For the subsequent ongoing strategic and operational management of the social media channels, including planning, management, and optimization of social ads and post-boosting measures, a monthly retainer will be charged over the entire contract period. Invoicing will be done monthly according to the agreed service and budget items. 13) Documents to be submitted with the bid or application for participation, which the contracting authority requires for the assessment of the applicant's or bidder's suitability and the absence of exclusion grounds: 1. Offer (PDF format, max. 10 pages plus attachments) with: • Budget/cost overview: detailed breakdown between organic and paid budget Forecasts for the following KPIs (annually): - Followers for channels - Views (organic content) - Average engagement rate (organic content) - Impressions and clicks from paid activities - Clicks to website from social media channels • Brief presentation of the project manager upon award of contract • Attachments to the offer: a) Example of monthly social reporting (template or anonymized example) – ideally with organic + paid (KPIs, learnings, measures). b) At least 2 reference examples (links) for comparable projects (social media management and/or paid social/traffic campaigns). 2. Commercial/professional register 3. Liability insurance or tax return or annual financial statements 4. Signed self-declaration – ESPD form (Annex 1) 14) Indication of award criteria, if they are not mentioned in the tender documents: not applicable, see tender documents Further information Announcement (HTML page) More information Map view Subscribe to newsletter Other tenders in the "Services" area Expression of Interest Procedure BAS Cloppenburg Building cleaning in properties of the city Ladenburg Road maintenance Protective clothing Maintenance cleaning Füssen Administrative community Bergen: Procurement of student transport
Data provenance
This notice is sourced from service.bund.de (Germany) and was originally published on May 15, 2026. Last refreshed 9 days ago. Original language: German. BidsFactory mirrors official procurement notices and links back to the source for full legal text.
About Naturland - Verband für ökologischen Landbau e. V.
Naturland - Verband für ökologischen Landbau e. V. has issued 17 procurement notices on BidsFactory, including 6 currently open and 0 awarded contracts. Activity concentrates in Media & Communications, Information & Communication Technology, and Monitoring, Evaluation & Learning. All notices are published for Germany. Notices are distributed via service.bund.de (Germany). Most recent publication: June 5, 2026.
Frequently asked questions about this tender
Where will the contract be performed?
The contract is for delivery in Germany. Foreign bidders should review local registration, taxation, and any in-country presence requirements before submitting.
How can I submit a bid?
Visit service.bund.de (Germany) to access the full notice, required documents, and submission instructions provided by the contracting authority.
Is this tender still accepting bids?
No — the submission deadline has passed. The notice is archived for reference. To find open opportunities, use the filters above to browse current tenders.
Who is the contracting authority?
This notice was issued by Naturland - Verband für ökologischen Landbau e. V. in Germany. The authority is responsible for evaluating bids, awarding the contract, and managing performance.
What type of contract is this?
This is a Services contract in the Media & Communications sector. The classification helps bidders match the opportunity to their qualifications and registered scope of supply.
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