Machine Learning Models for Personalization

Veikkaus Oy

Published: Aug 14, 2026

Updated: Aug 14, 2026

Source: hilma_fi

About This Opportunity

This is a consulting contract in the information and communication technology sector, with a focus on Software, Cloud Services and artificial intelligence. Located in Finland, Europe, this opportunity is open to firms and consortiums. Proposals must be submitted before August 31, 2026.

Published through Hilma Finland, a national government procurement portal. Public procurement tenders follow the country's national bidding regulations and may have specific eligibility and documentation requirements for consulting in the information and communication technology sector. Consulting assignments are typically evaluated with a strong emphasis on the technical proposal, including the methodology and qualifications of key experts. Shortlisted firms may be invited to submit financial proposals in a second stage. Interested parties should review the full documentation on the original source before submitting their proposal.

Description

Machine Learning Models for Personalization Veikkaus seeks to procure a sophisticated and scalable solution for machine learning models for personalization to achieve the following goals: - Personalized Content and Recommendations: Deliver real-time, personalized content and recommendations to every player across all products, including casino and sports, to increase player engagement, retention, and measurable revenue growth. - Real-Time Player Engagement: Increase player retention and lifetime value by delivering real-time, AI-driven experiences, such as bonuses and interventions, that are tailored to individual player behavior and context, engaging players in the moments that matter. The offered solution contains the full implementation of the solution delivered as a Software as a Service (SaaS), covering at least the following: - Necessary licenses - Software - Relevant integrations - Testing environments - Implementation - Support and maintenance services, Lot 1: Machine Learning Models for Personalization Veikkaus seeks to procure a sophisticated and scalable solution for machine learning models for personalization to achieve the following goals: - Personalized Content and Recommendations: Deliver real-time, personalized content and recommendations to every player across all products, including casino and sports, to increase player engagement, retention, and measurable revenue growth. - Real-Time Player Engagement: Increase player retention and lifetime value by delivering real-time, AI-driven experiences, such as bonuses and interventions, that are tailored to individual player behavior and context, engaging players in the moments that matter. The offered solution contains the full implementation of the solution delivered as a Software as a Service (SaaS), covering at least the following: - Necessary licenses - Software - Relevant integrations - Testing environments - Implementation - Support and maintenance services CPV: 72000000 Organisation: Veikkaus Oy Procedure: open Documents: https://tarjouspalvelu.fi/veikkaus?id=621654&tpk=9ab2bc0d-71eb-4daa-b464-9882fbd9c3c8

Data provenance

This notice is sourced from Hilma Finland and was originally published on August 14, 2026. Last refreshed today. BidsFactory mirrors official procurement notices and links back to the source for full legal text.

About Veikkaus Oy

Veikkaus Oy has issued 128 procurement notices on BidsFactory, including 9 currently open and 82 awarded contracts. Activity concentrates in Information & Communication Technology, Transport & Logistics, and General Supplies & Services. All notices are published for Finland. Notices are distributed via Hilma Finland and TED - Tenders Electronic Daily (EU). Most recent publication: August 14, 2026.

Frequently asked questions about this tender

Who is the contracting authority?

This notice was issued by Veikkaus Oy in Finland. The authority is responsible for evaluating bids, awarding the contract, and managing performance.

What type of contract is this?

This is a Consulting contract in the Information & Communication Technology sector. The classification helps bidders match the opportunity to their qualifications and registered scope of supply.

Where will the contract be performed?

The contract is for delivery in Finland. Foreign bidders should review local registration, taxation, and any in-country presence requirements before submitting.

How can I submit a bid?

Visit Hilma Finland to access the full notice, required documents, and submission instructions provided by the contracting authority.

When does this tender close?

The submission deadline is August 31, 2026. You have 17 days left to prepare and submit your proposal to the contracting authority.